Keys to Cash Flow Sustainability: Fresh FP&A’s Chris Ortega

# Cash and Working Capital

# FP&A

An expert’s take on why managing cash burn and liquidity today is more critical than ever for finance organizations.

In a video clip you can watch by clicking here or hitting the play button below, recognized FP&A authority and influencer Chris Ortega shares valuable insights on why treasurers, leaders of FP&A and CFOs managing risk in this time of economic and market volatility need to be “laser-focused” on building paths to cash flow sustainability and optimization.

Mr. Ortega today is leveraging his extensive background in accounting, audit, FP&A and finance leadership at high-growth companies as CEO of Fresh FP&A , a consultancy focused on finance transformation and scalable solutions that provides businesses with fractional CFO, FP&A and finance support.

The first of several keys for finance teams to achieve cash flow sustainability, Mr. Ortega explains in the video, is to focus on answering the question, “how are you bringing the business along in this journey?” The upshot: partnering with business units and bringing them value is a must for effective finance organizations.

In the weeks ahead, we’ll bring you our full conversation with Mr. Ortega about cash burn, spending, cash flow “runways” and more on NeuGroup’s Strategic Finance Lab podcast, available on Apple or Spotify .