Treasury-First Thinking as a Driver of Enterprise Value

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A special episode of the Strategic Finance Lab features NeuGroup’s Joseph Neu in conversation with Laurence Tosi and Ed Barrie.

Treasury leaders who prioritize visibility, forecasting and control can do more than support the business—they can help build it. That’s the message from WestCap founder Laurence Tosi, who joined Treasury4 co-founder Ed Barrie in a special session moderated by NeuGroup founder and CEO Joseph Neu. Their conversation—now an episode of NeuGroup’s Strategic Finance Lab podcast available on Apple and Spotify—focuses on what it means to adopt a “treasury-first mindset.”

Mr. Tosi—a corporate finance veteran with CFO experience at Blackstone and Airbnb—shares his view that thinking treasury first is critical to creating sustainable value and exit readiness, especially for private companies and spin-offs. He explains how better cash visibility, FX optimization and data infrastructure helped him transform treasury into what he calls a “value creation center.”

Mr. Barrie draws on his experience at Microsoft, Itron and Tableau to underscore the importance of automating data flows and enabling treasurers to deliver insights—not just reports. He also discusses the product vision behind Treasury4, a fintech created to support a data-driven treasury mindset.

Listeners will hear why WestCap chose Treasury4 as a strategic partner—and why Mr. Tosi believes treasury teams are uniquely positioned to prepare their companies for the future of real-time payments, secure money movement and embedded financial insight.

Treasury-First Thinking as a Driver of Enterprise Value

A special episode of the Strategic Finance Lab features NeuGroup’s Joseph Neu in conversation with Laurence Tosi and Ed Barrie.

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